BE PROUD. BE PASSIONATE. BE KIND.

BE A NORTHERN ORIGINAL.

ABOUT US

Proud. Passionate. Kind. A true Northern Original.

Being a Northern Original is not just about geography -- it is a badge of honor held humbly in our heart.

The Northern Original™ brand is shaped by tradition and inspired by your family, friends and the natural beauty of the outdoors around us. This is why 10% of proceeds go towards protecting our planet

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The symbol of a compass was chosen to represent the brand as even in uncharted territory, a compass always points us in the right direction. It is a symbol of home, guiding us when life’s journey takes us off course, calling us home.