BE PROUD. BE PASSIONATE. BE KIND.
BE A NORTHERN ORIGINAL.
FIND YOUR TRUE NORTH
Proud. Passionate. Kind. A true Northern Original.
Being a Northern Original is not just about geography -- it is a badge of honor held humbly in our heart.
The Northern Original™ brand is shaped by tradition and inspired by your family, friends and the natural beauty of the outdoors around us. This is why 10% of proceeds go towards protecting our planet
The symbol of a compass was chosen to represent the brand as even in uncharted territory, a compass always points us in the right direction. It is a symbol of home, guiding us when life’s journey takes us off course, calling us home.
SHARE WHAT THE NORTH MEANS TO YOU